Tidal music had a lot of questions about their target audience.
This is what we found out.
Qualiative Research Findings
Through interviews, we set out to uncover what factors make college students join certain music streaming platforms and what factors make them switch from platforms they may be loyal to.
Quantitative Research Findings
Through syndicated data and surveys, we set out to understand Tidal’s brand positioning and discover how our target audience responded to current advertising messages from Tidal.