AAF NATIONAL STUDENT ADVERTISING COMPETITION

STRATEGIC PLANNER, SYRACUSE TEAM

Syracuse, NY | Nov. 2024 - Present

• Collaborate with team of 13 other seniors to perform research and complete an integrated campaign for this year’s sponsor, AT&T

• Pitch in New York City at the regional competition level

TNH AD AGENCY

STRATEGY DIRECTOR

Syracuse, NY | Dec. 2024 - Present

• Manage agency’s strategists across six different accounts

• Run agency-wide workshops on steps of strategic planning

• Meet with the rest of the Executive Board weekly

PITCH TEAM ACCOUNT MANAGER

Syracuse, NY | Sept. 2024 - Dec. 2024

• Aligned strategic and creative branches of team for our national client Digitas North America’s Campus Program

• Organized all group communication and campaign deliverables

ASSOCIATE STRATEGY DIRECTOR

Syracuse, NY | Sept. 2023 - Dec. 2023

• Managed and oversaw team of strategists for client Manlius Cinema

• Led work in campaign research, planning, and measurement

STRATEGIST

Syracuse, NY | Jan. 2022 - Dec. 2022

• Researched clients’ audience psychographics & behaviors

• Developed insights using the clients’ problem & audience research

• Compiled communications brief with KPIs and a media plan

• Presented a professional pitch for the clients Gigi’s Playhouse and Apex Entertainment

FACTORY PR

FASHION PUBLIC RELATIONS INTERN

New York, NY | May 2024 - Aug. 2024

• Updated fashion press tracking lists, clippings, and weekly reports for clients ASOS, Chico’s, White House Black Market, Soma, John Varvatos, Rebag, and GU

• Assisted in execution of large-scale experiential events with VIP gifting

• Wrote pitches to fashion editors and maintained media lists

• Managed sample inventory and created line sheets

HIGHR COLLECTIVE

DIGITAL MARKETING INTERN

London, United Kingdom | Jan. 2024 - May 2024

• Produced cross-channel content for Instagram and TikTok

• Developed influencer seeding strategies with Shopify

• Wrote beauty company’s newsletter

• Assisted with production for product and model photoshoots

THE DAILY ORANGE

DIGITAL DESIGN EDITOR

Syracuse, NY | Aug. 2023 - Dec. 2023

• Created data visualizations for the digital issue using principles of hierarchy, balance, & contrast

• Concepted visual ideas from writing team pitches weekly

KAPPA ALPHA THETA, CHI CHAPTER

ONLINE MEDIA DIRECTOR

Syracuse, NY | Nov. 2022 - Dec. 2023

• Created and managed the chapter’s social media: Instagram and TikTok

• Partnered with Diversity, Equity, and Inclusion Chair to craft DEI communications

TALENT RESOURCES

SOCIAL MEDIA MARKETING INTERN

Remote | Jan. 2023 - Jun. 2023

• Curated social media assets for TR’s Instagram, Twitter, & LinkedIn

• Produced monthly content planning calendars

• Monitored engagements on TR’s social media

• Contributed to weekly social department meetings